You are here:
  • Save California's Lifeblood

    Category: 

    Bennett Johnson, a director selected for SHOOT's 2015 New Directors Showcase, decided to make this powerful PSA piece upon leaving California to move to New York. His observance of Californians' extreme wastefulness of the regionally scarce resource brought him to the lifeblood metaphor.

    The PSA/short film is a unique and unsettling attempt to change people's attitudes to domestic and agricultural water use and may be necessary in a political world of PSAs, marred by interest groups shaping the face of public campaigns and literally 'watering them down.'

    By: bcj100

    Views:  1905

    8 years ago 

    8 years ago 

    Save California's Life...

    1905 views

MySHOOT Company Profiles

Top