Hoffman/Metoyer

Social smokers, ages 21 to 35, typically don’t view themselves as “smokers”--and thus underestimate the harm of lighting up socially.

This spot is part of the new “Flavors Hook Kids” campaign created by agency Duncan Channon for the California Department of Health’s CA Tobacco Control Progr

A different take on planning for one’s financial future is espoused in this campaign from GSD&M, Austin, Texas, for client Northwestern Mutual.

This State Farm spot from DDB Chicago starts with footage of disastrous situations and a voiceover (by Lorenzo Persons) asking the question, “What if one day