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  • 2C Promo Integration: Discvovery's Shark Week & Redd'...

    Gearing up for its iconic “Shark Week,” Discovery Channel called on creative agency 2C to collaborate on an integrated promo starring comedy skit character Bob the Shark (“Shark After Dark”) and official “Shark Week” beer sponsor, Redd’s Apple Ale. The spot, conceptualized and written by 2C’s Ben Frank, uses humor and campiness to capture the immense pop culture appeal of the annual television event and allure of Redd’s Apple Ale.

    By: Brada PR

    Views:  1635

    7 years ago 

    7 years ago 

    2C Promo Integration: Discv...


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