1stAveMachine, BRUT Team On Calif. Tobacco Control Program PSA For Acento Advertising


Robert Goldrich
Sunday, Feb. 14, 2021


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Brooklyn-based 1stAveMachine teamed with Barcelona’s BRUT, which it represents in the American ad market, to produce this animated spot for the California Department of Public Health’s California Tobacco Control Program (CTCP).

Titled “Jackson,” this piece follows a habitual smoker--who often craves a drag while drinking coffee, driving through traffic, and even at the movies--transforming his mind, body, and spirit to finally quit his addiction for 10 years and counting. The animated visuals, which include a monstrous cloud of cigarette smoke, are accompanied by a Spanish-speaking voiceover and were directed by BRUT.


Client California Department of Health/California Tobacco Control Program  Agency Acento Advertising, Los Angeles Vicent Llopis, VP, executive creative director; Salomon Resler, group creative director; MJ Lazcano, associate creative director; Francisco Stohr, sr. art director; Gustavo Garcia, executive producer; Brian Reyes, producer; Angelica Garcia, VP, strategy & insights. Visual Effects/Animation 1stAveMachine, Brooklyn, NY Sam Penfield, partner/EP; Peter Repplier, Nick Litwinko, Michaela McKee, executive producers. BRUT, Barcelona, Spain BRUT, director/producer; Martin Allais, creative director; Maud Beckers, EP; Sara Camacho Gutierrez, producer; John Harrison, lead compositor; Jor Ros, art direction & illustration; Richard Ubach, art direction & animation; Ales Santos, type design; Angus Pepper, Fernando Abaca, Bujor Stefanescu, Javi Vaquero, Ellis Chan, animation; Marga Lopez, clean-up lead; Margarita Rojas, Eva Puyuelo, Libardo Bohorquez Gutierrez, Macarena Ortega, clean-up; Hugo Morais, comp & 3D. (Toolbox: Photoshop, Animate, Illustrator, After Effects, Cinema 4D)

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