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215 McCann Puts Buster Posey "Behind The Plate" In S.F. Giants Campaign


Robert Goldrich
Tuesday, Mar. 27, 2018


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Agency 215 McCann created this 2018 campaign for the San Francisco Giants; it’s a year that the baseball team--which has won three World Series championships in the past eight years--marks its 60th anniversary in the Bay Area.

The “If I Weren’t a Player” campaign consists of five spots, each featuring a Giants star who is seen as what he would have been if he didn’t become a Major League Baseball player.

For Buster Posey, he would have been a celebrated chef at the helm of the posh San Francisco restaurant “Po-se.” But most importantly, he would have been at AT&T park celebrating the culinary combination of hot dog and a beer. You see, if he weren’t playing on the team, he would still be a Giants fan.
Brandon Loper directed the spots via production house Avocados and Coconuts. 


Client San Francisco Giants Agency 215 McCann Production Avocados and Coconuts Brandon Loper, director; Dalia Burde, exec producer; Rachel Serada Barth, producer; Bijan Rafie-Tari, production manager; Donavan Sell, DP. VFX Everson Digital Mark Everson, Flame artist. Sound Design 740 Sound Chris Pinkston, sound designer; Scott Ganary, exec producer; Jeff Martin, producer. Music Stock Music FirstCom Audio Post One Union Recording Eben Carr, sr. engineer

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