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The Best Work You May Never See: Canadian Tourism Commission's "Keep Exploring/35 Million Directors"

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SHOOT Staff
Thursday, Dec. 6, 2012

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User-generated video can be a dart board but DDB Canada hit the bull's-eye, culling down 65 hours of submitted footage to a two minute travel video in which Canadians share their Canada. This footage came from more than 8,000 individual video and photo submissions.

Credits

Postproduction: JMB Post Productions Don Macdonell, editor; Randy Egan, online editor. Audio: GGRP & Pinewood Sound, Toronto

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