72andSunny, NFL #StayHomeStayStrong In Long-Form PSA

By

Robert Goldrich
Monday, Mar. 30, 2020

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The NFL announced that in collaboration with the National Football League Players Association, clubs, owners and players, more than $35 million has been donated to date, including $3.4M from the NFL Foundation as part of the COVID-19 relief efforts.

In addition to these donations, the NFL has come together to #StayHomeStayStrong to help limit the spread of COVID-19 across the country. Utilizing the power of social media the NFL’s new PSA, made in partnership with creative agency, 72andSunny Los Angeles, inspires fans to “#StayHomeStayStrong.”  This five-minute film narrated by NFL Hall of Famer, Tony Gonzalez, features personal videos of more than 50 past and present NFL players from every NFL team, showing how they’re finding ways to stay healthy and creative while at home.

Whether they’re working on puzzles with their kids, doing push ups with their pups, making dance videos or just spending more quality time with their families, they’re inspiring the nation to #StayHomeStayStrong. 

“It can be hard to find the good in a tough situation, but football is an amazing source of strength and hope,” said Glenn Cole, founder and creative chair, 72andSunny. “When we asked players across the league to share how they’re living through this, it’s not surprising that the responses were uplifting, inspiring, and best of all, creative.”

#StayHomeStayStrong is now live on NFL social and digital.

Credits

Client The National Football League (NFL) Agency 72andSunny Los Angeles Editorial/Finishing Hecho Studios

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