72andSunny Shows How "Heavy Metal Kills" In Truth PSA On Perils of e-Cigarettes


Robert Goldrich
Tuesday, Aug. 6, 2019


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E-cigarettes can lead heavy metals and toxins into our environment--not to mention what they do to those who smoke them. That's the message driven by a heavy metal track and performance from music/sound house New Math for Truth's "Heavy Metal Kills" PSA from agency 72andSunny in Playa Vista, Calif. Evan Norton of Hecho Studios, Playa Vista, directed the spot,, with audio post from Lime Studios in Santa Monica, Calif.


Client Truth (anti-smoking/anti-e cigareetes) campaign Agency 72andSunny, Playa Vista, Calif. Production Hecho Studios, Playa Vista Evan Norton, director. Music/Sound New Math, Venice, Calif. Audio Post Lime Studios, Santa Monica, Calif. Ben Tomastik, mixer; Susie Boyajan, executive producer.

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