72andSunny, Tuft & Needle, Comedian Neal Brennan Urge America To "Sleep On It"


Robert Goldrich
Wednesday, Dec. 11, 2019


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As we near the start of 2020, we reflect on our decisions of 2019. The weird, the wild, and the questionable.

In this short form film titled Sleep on it, America with Neal Brennan, mattress brand Tuft & Needle partnered with creative agency 72andSunny Los Angeles to issue a wake-up call for sleep, connecting America’s chronic sleeplessness to our increasingly debatable decision making.

Comedian Brennan was tapped to host the film, roasting America’s most talked about choices of 2019—from the failed storming of Area 51 to the overnight craze around the face-aging app associated with Russian data breaches.

Directed by Stephen Feinartz via production company Imposter, the short has rolled out on social, kicking off a weeklong social campaign inviting people to share their own questionable decisions on Twitter for a chance to win a free Tuft & Needle mattress.


Client Tuft & Needle Agency 72andSunny, Los Angeles Production Company Imposter Stephen Feinartz, director. Editorial Hecho Studios, Thomas Macvicicar, editor.

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