Wednesday, January 16, 2019
You are here:

Aardman, Brothers & Sisters Team On Crabby Comedy Campaign For Zoopla

By

Robert Goldrich
Thursday, Dec. 27, 2018

676 views

Log in or register now!

London ad agency Brothers & Sisters has launched a campaign for property website Zoopla, introducing two CGI animated characters created by Oscar-winning studio Aardman--Jess and Debs, two humorous hermit crabs who are navigating the real estate market.

It is the first work Brothers & Sisters has produced since all of the sister brands--Zoopla, uSwitch, Prime Location and Money.co.uk--were consolidated into the agency earlier this year. The agency was briefed to make Zoopla the obvious choice for consumers by demonstrating that its tools and features make it the best place to sell, buy and rent property. 

The new Zoopla crab characters mark a continuation of the “Crabs” campaign originally launched in 2017. In this spot titled “Moodboard,” Debs is very pleased with her makeshift “moving house moodboard,” but when Jess tells her that Zoopla does it all for you--creates search areas, shows running costs, tracks local house prices--Debs chucks out her board and goes straight to Zoopla. The tagline is “Smarter about property.”

Aardman’s Darren Dubicki, who directed the spot, said, “This was the exciting task in creating a characterful Hermit crab duo for Zoopla. Figuring out the level of personality we’d need to bring them to life--giving them nuanced gestures so the audience believes there’s two real characters deep within their shells--firmly joined in neighborly friendship, and moved around together for as long as they remember. We hope that we’ve helped to create a blueprint for these crab characters, allowing them to venture further afield from the seaside...possibly meeting other friends along the way.”
 
Jess and Debs will also appear on OOH sites, with posters promoting the scale and expertise of Zoopla.

Credits

Client Zoopla Agency Brothers & Sisters Production Aardman Animations, Bristol, U.K. Darren Dubicki, director; Nick Miller, producer. Postproduction Aardman Sound Design 750mph Sam Robinson, sound designer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jan. 16, 2019

“The Big Bang Theory” is starting to pick up ratings steam in the final...

Tuesday, Jan. 15, 2019

Joe Burke has been promoted to EVP/chief creative officer at MARC USA,...

Tuesday, Jan. 15, 2019

The Visual Effects Society (VES) has unveiled the nominees for the 17th...

Tuesday, Jan. 15, 2019

Carol Channing, the lanky, ebullient musical comedy star who delighted...

Tuesday, Jan. 15, 2019

Shay Fu has been promoted to head of global operations for Craft, McCann...

Monday, Jan. 14, 2019

IDENTITY has signed film and commercial director Ayse Altinok to its...

Recent SPW Releases

Tuesday, Jan. 15, 2019

Emmy ® -Award winning comedienne, actress and author Loni Love will return...

Tuesday, Jan. 15, 2019

Today, the Visual Effects Society (VES), the industry’s professional...

Tuesday, Jan. 15, 2019

Sixteen entrants in the 2018 Mobius Awards international advertising and...

Monday, Jan. 14, 2019

Sigma Corporation of America, a leading still photo and cinema lens,...

Monday, Jan. 14, 2019

The 2019 AMP Awards are off and running with the announcement today that...

Monday, Jan. 14, 2019

"SAG-AFTRA has fielded numerous requests to respond to assertions that the...

MySHOOT Profiles


Director

Director

Director, Producer

MySHOOT Company Profiles

Top