Ad Council, Ciara, Colle McVoy, CAA Team On PSA To Help Feed America

By

Robert Goldrich
Thursday, May. 28, 2020

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Food insecurity is on the rise during the pandemic. With school closures and job losses, the numbers are heartbreaking. In addition to the 37 million people already dealing with food insecurity, an increase of 17.1 million Americans is projected, including children, who will turn to the Feeding America network of foodbanks for much needed support. In times like this, when people are worried about catching a fatal disease, they shouldn’t have to worry about their next meal.

So the Ad Council has developed pro bono in partnership with agency Colle McVoy, CAA and Feeding America this PSA featuring Grammy Award-winning singer songwriter Ciara’s “I Got You.” The spot reminds viewers about the growing need to help people struggling with food insecurity amid the pandemic.
 
This campaign aims to raise donations at FeedingAmerica.org/Coronavirus, allowing the Feeding America network of food banks to feed millions of families across the country. 

Credits

Client Ad Council/Feeding America Agency Colle McVoy Zach DeBlaey, sr. writer; Dan Linnihan, sr. art director; Chris Peters, art producer; John Borchardt, director of broadcast; Mike Caguin, chief creative officer. Editorial Jon Cruikshank, editor. Music Ciara

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