Tuesday, March 19, 2019
You are here:

Ad Council Releases "Rising" Docuseries, The Next Phase of "Love Has No Labels" Campaign


Robert Goldrich
Wednesday, Feb. 13, 2019


Log in or register now!

The Emmy-winning “Love Has No Labels” campaign for Ad Council has entered its next phase with a digital series that builds on the campaign’s recent short film, Rising.  The new two-part documentary series is being released by Ad Council with Facebook and Great Big Story, expanding upon the theme “why does it take a disaster to bring us together?”

The Rising docuseries, produced by Courageous, Great Big Story’s branded content studio, showcases real people who have formed unexpectedly deep connections in the wake of tragedy. In this first episode, Munira and Sara, a Muslim woman and a Jewish woman, share how they overcame their bias in the wake of Hurricane Harvey and formed a long-lasting friendship that helped rebuild their community.

Hosted by storyteller and filmmaker Jay Shetty, the docuseries--directed by Michael Southworth--is being released across the Great Big Story, Love Has No Labels and Jay Shetty social pages, with a second story set to air in March 2019. Like the rest of this campaign, it was created in partnership with R/GA. 


Client Ad Council/”Rising” Facebook Docuseries Ad Council Heidi Arthur, chief campaign development officer; Sheri Klein, VP, group campaign director; Jean Walters, campaign director; Allison Greenwald, assistant campaign manager; Julia Blumenstyk, director, strategy & evaluation; Ellyn Fisher, SVP, marketing & communications; Shirley Yeung, director, PR & social media; Laurie Keith, VP of media, social & emerging; Hannah Ross, director, digital ad products; Julia Kim, digital marketing manager. Content Development Developed by Facebook Creative Shop; created in partnership with R/GA. Creative/Production Courageous Studios (Great Big Story’s branded content studio) Michal Shapira, SVP, news content partnerships; Otto Bell, chief creative officer; Michael Southworth, director; Oona Hemmi, creative producer; Kate LaBrecque, activation lead; Owen Hamilton, DP. Postproduction Elaine Casap, editor; Matthew Chao, finishing editor; Sanja Blau, color. Graphics Evan Worsham, Kaine Asika Audio Heard City Evan Mangiamele, sound mix 

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 18, 2019

The 2019 Tribeca Film Festival will debut highly anticipated new and...

Monday, Mar. 18, 2019

Warner Bros. chief Kevin Tsujihara, one of the highest ranking Hollywood...

Monday, Mar. 18, 2019

Carrie Brownstein--co-star and co-creator, alongside comedian Fred Armisen...

Monday, Mar. 18, 2019

Independent creative agency Dailey has promoted Marcus Wesson from...

Monday, Mar. 18, 2019

Comedy director Zach Braff has signed with RSA Films for commercial...

Sunday, Mar. 17, 2019

"Captain Marvel" has continued to dominate the global box office in its...

Recent SPW Releases

Monday, Mar. 18, 2019

A mammoth recycling facility serves as the improbable backdrop for a...

Monday, Mar. 18, 2019

Prime Focus Technologies (PFT) today announced that it will showcase the...

Friday, Mar. 15, 2019

Supervising Sound Editors Becky Sullivan and Andrew DeCristofaro, who...

Thursday, Mar. 14, 2019

Lola Lott, charlieuniformtango principal/CEO, announced...

Thursday, Mar. 14, 2019


Thursday, Mar. 14, 2019

Congratulating CBS on the 10th season of NCIS: Los Angeles , DigitalFilm...

MySHOOT Profiles

MySHOOT Company Profiles