Agencia Africa, Hungry Man Build History Blocks For UNESCO


Robert Goldrich
Tuesday, May. 7, 2019


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Numerous historic buildings in the Middle East have been destroyed by wars over the years. This huge cultural loss has an even greater impact for the next generations, which will never be able to see or visit these places. Having this in mind, the History Blocks project was created with the support of UNESCO.  It is an initiative that takes place inside Minecraft Education Edition, a Microsoft platform with a pedagogical purpose used in schools around the world. The project counted on the participation of teachers who guided--through a pedagogical plan--the collaborative building of monuments that had been destroyed in the Middle East and that had already been projected in the platform.

History Blocks pilot project was launched in February this year at Escola Bosque, recognized by Microsoft and UNESCO as a model school in the use of technology as a teaching tool in Brazil. The school was chosen to receive the project’s prototype and test how the initiative was going to be received by students. The digital recreations of two great monuments were successfully completed by the students in approximately two weeks.

“It is surprising to see the level of the students’ engagement in the History Blocks project. At the same time that they solve complex geometry, logic, and abstract challenges, it’s possible to see how they get involved with the culture and history behind the monuments and their destruction. For many of them, it was their first contact with concepts such as cultural destruction and ideology oppression, and through this experience we showed them the importance of preserving world heritage sites”, said Silvia Scuracchio, M.D. in School Psychology, who is the pedagogical director of Escola Bosque.

The project conceived and developed by Agencia Africa (Africa Sao Paulo Publicidade, part of Omincom Group’s DDB Worldwide) is already present in schools in over 30 countries and the goal is to expand it even further. Any school that uses the Minecraft Education Edition will be able to access the pedagogical plan, which was developed with the support of Professor Francisco Tupy, Ph.D. in Video Games in Education and one of Minecraft global mentors, a reference in the use of games as a teaching aid method. 
“Technology is a tool to transform education and bring to life methods that used to be unthinkable when it comes to teaching. The project on the Unesco’s world heritage sites opens the door for students all over the world to study important monuments of our history”, says Daniel Maia, Manager for Academic Projects at Microsoft Brazil.

This “History Blocks” video chronicling the initiative was directed by Fabio Pinheiro of production house Hungry Man for agency Africa Sao Paulo Publicidade,


Client UNESCO/History Blocks/Microsoft/Minecraft Agency Africa Sao Paulo Publicidade, Sao Paulo, Brazil Sergio Gordilho, chief creative officer; Sophie Schonburg, executive creative director; Bruno Valenca, head of art; Daniel Ogawa, Raphael Vandystadt, Juliana Leite, Felipe Duarte, copywriters; Rick Garcia, Sergio Gordilho, Adriana Barreto, art directors; Monique Lopes Lima, special projects creative directors; Juliana Leite, Fernanda Segura, special projects managers; Julia Newman, Isabela Levy, Fernando Alonso, special projects producers; Raphael Vandystadt, director of corporate social responsibility; Filipe Botton, content director; Rodrigo Ferrari, Tais Olhiara, Mariana Hermeto, producers. Production Hungry Man Fabio Pinheiro, director; Thiago Beck, DP; Renata Correa, Rodrigo Castello, exec producers; Bruna Martinelle, Carolina Popoviski, producers; Fernanda Laignier, production coordinator; Rodrigo Oliveira, postproduction coordinator. Postproduction Asteroide Films Lucas Fuse, After Effects; Cadu Silveira, Marssola Rodrigues, editors. Color Marla Color Grading Sound Design Punch Audio

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