Agency Herezie Group Takes Action Against Use Of Hunger As A Weapon Of War

By

Robert Goldrich
Monday, Dec. 17, 2018

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Conflicts are one of the leading causes of hunger affecting millions of people around the world. Six out of ten undernourished people live in regions impacted by conflict.

Hunger itself is often used as a weapon of war against civilians. Bombing markets, blocking access to roads, poisoning wells, destroying farming lands are some of the war tactics used to starve and enslave entire populations.

In light of this, in countries such as Yemen, Syria, Nigeria, Democratic Republic of Congo, Central African Republic or South Sudan, hunger is deliberately used as a weapon of war proving to be as effective as bombs and bullets.

In order to condemn these crimes Action Against Hunger and Paris-based ad agency Herezie Group have launched the #StopHungerCrime initiative.

Since hunger has been turned into a weapon of war, real weapons--namely bullet casings--have been recycled into cutlery against hunger.

The fight against hunger is also a fight for peace. That’s why the general public is being asked to help condemn these crimes. People can join the cause and post a picture of their own knife and fork making a cross with the hashtag #StopHungerCrime.

Directed by The Cabs via production house The Cabs, this film outlines the campaign.

Credits

Client Action Against Hunger Agency Herezie Group (Vaudoo and Herezie), Paris Baptiste Clinet, executive creative director; Axel Didon, Joseph Dubruque, Raphael Stein, associate creative directors; Rodolphe Pinta, art director; Raphael Sold, assistant art director; François-Xavier Gaspy, strategic planning; Barbara Vaira, head of TV; Tanya Kozlova, TV producer. Production Company The Cabs  The Cabs, directors. Postproduction The Cabs Music Pritouri Se Planinata (Philip Koutev). Sound Studio Diner au Motel Cutlery Design Design 5:5 Cutlery Production AKT Jewels

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