Allianz Olympics Campaign From BBDO NY Shows How Athletes Benefit From Emotional Support Dogs
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Robert Goldrich1800 views
Allianz, the official insurance partner of the Olympic and Paralympic Games, released a short documentary film that explores the mental health struggles athletes face preparing for the Olympic Games and the positive impact that emotional support dogs can have on reducing stress and anxiety. The film follows the stories of two leading international skateboarders, Leticia Bufoni (Brazil) and Dashawn Jordan (US), and how emotional support dogs helped them when they needed it most.
BBDO New York served as creative agency behind the campaign. Jacob Rosenberg directed the film via The Reserve Label.
Client Allianz Agency BBDO New York David Lubars, chief creative officer, worldwide; Betsy Decker, Marco Cignini, executive creative directors; Andrew Osborne, head of content operations; Carole McCarty, executive producer; Ray McGale, designer; Andrea Ring, chief strategy officer; Philip De Meulemeester, VP strategy director; Jessica Nugent, SVP, director of production services. Sports Marketing Agency GMR Production Company The Reserve Label Jacob Rosenberg, director; Ryan Slavin, Jay Pollak, exec producers; Jay Kelman, producer; Mike Reyes, DP. Editorial Final Cut & The Reserve Label Chris Amos, editor; Sarah Roebuck, Ryan Slavin, Jay Pollak, exec producers; Peter Walker, producer. Color Forager TV Jacob McKee, colorist. Conform/Finish Company The Reserve Label Ryan Slavin, Jay Pollak, exec producers; Kate D’Angelo, online editor; Roberto Campos, composite. Music Asche & Spencer Matt Locher, exec producer; Thad Spencer, creative director. Audio Post The Reserve Label Ryan Slavin, Jay Pollak, exec producers; Juan Borda, sound design/mix. Dog Organizations Little Angels Service Dogs, Love On 4 Paws