AMV BBDO Helps Parents Hide Walkers Family Snacks From Their Kids


Robert Goldrich
Friday, Aug. 30, 2019


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AMV BBDO London created this campaign for Walkers Family Snacks, reminding parents just how irresistible Wotsits, Monster Munch and Quavers are. 

In the hero spot, which aims to reignite the latent love that moms and dads have for these brands, we see parents hiding snacks to avoid having to share them with their kids.

Chris Balmond of production house Outsider directed the :30 which shows grownups stashing their Walker Snacks all over the house, including sneaking a little snack time in the garage.


Client Walkers Family Snacks Agency AMV BBDO, London Graham Jenks, creative director; Emma Penz, copywriter; Phil Sinclair, art director; Yvonne Clayton, sr. TV producer; Frankie Burwell, sr. assistant producer. Production Outsider Chris Balmond, director; Paul McPadden, producer.

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