Saturday, April 20, 2019
You are here:

Anomaly Amsterdam Introduces Us To "Accidental Environmentalists" For IKEA

By

Robert Goldrich
Friday, Apr. 12, 2019

606 views

Log in or register now!

IKEA has set the goal of helping 1 billion people live better lives within the limits of the planet by 2030. Towards that end, IKEA has also committed to using only renewable and recycled materials in its products by 2030, sourcing only recycled or renewable wood by 2020 and producing as much renewable energy as it consumes by 2020.

Anomaly Amsterdam developed IKEA’s new global sustainability platform “A Better World Starts at Home” launching with a suite of assets across TV commercial, social, events, in-store and internal communication. In every touchpoint, the campaign celebrates the small changes that can make a big difference to people’s homes and to the world.

In this centerpiece “Accidental Environmentalists” spot directed by Casper Balslev of Copenhagen-based production house Newland, we meet people engaged in mundane slices of life, all the time unaware that their small choices are contributing to a better sustainable world. With this campaign, IKEA aims to inspire and enable people to make even more climate friendly choices that will improve their lives at home.

Credits

Client IKEA Agency Anomaly Amsterdam Production Newland, Copenhagen Casper Balslev, director; Sebastian Wintero, DP; Thor Brammer Jacobsen, exec producer; Sandra Heavey, producer. Editorial Littlemachine (agent Artoffical Agency), Copenhagen Peter Brandt, editor. Color Company 3 NY Sofie Borup, colorist. Audio Post WAVE Studios Amsterdam Alex Nicholls-Lee, mixer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Friday, Apr. 19, 2019

Cinematographer Thomas Yatsko and production designer Anastasia Masaro...

Friday, Apr. 19, 2019

Los Angeles-based production company Eskimo has signed award-winning...

Friday, Apr. 19, 2019

The Peabody board of jurors revealed nine Entertainment and a Children’s...

Thursday, Apr. 18, 2019

New York Governor Andrew M. Cuomo has announced that Netflix will expand...

Thursday, Apr. 18, 2019

The six-part HBO documentary series On Tour With Asperger’s Are Us makes...

Thursday, Apr. 18, 2019

Derek Green has joined We Are Unlimited, an Omnicom agency, as executive...

Recent SPW Releases

Thursday, Apr. 18, 2019

Members of the Art Directors Guild (ADG, IATSE Local 800) on Saturday re-...

Wednesday, Apr. 17, 2019

Netflix released Homecoming: A Film by Beyoncé , which presents an...

Wednesday, Apr. 17, 2019

Gregory JM Kasunich joins the southeastern based production company, The...

Tuesday, Apr. 16, 2019

The Art Directors Guild (ADG, IATSE Local 800) announced today that their...

Tuesday, Apr. 16, 2019

AICP today released the Shortlist for the 2019 AICP Post Awards, which...

Tuesday, Apr. 16, 2019

As part of the ongoing expansion of its sound resources, Sony Pictures...

MySHOOT Profiles


Director
Blair Hayes
Director
Andy Richter
Director, Producer

MySHOOT Company Profiles

Top