Monday, March 18, 2019
You are here:

Anomaly LA, Smuggler Director Rühmann Let Us Meet Our Shoes At The Source For Allbirds

By

Robert Goldrich
Thursday, Nov. 1, 2018

665 views

Log in or register now!

In its first work for the San Francisco-based material innovation brand Allbirds, Anomaly Los Angeles launches Meet Your Shoes, an integrated pre-holiday campaign that breaks today across digital video, cinema, streaming audio, social, and outdoor media. Meet Your Shoes highlights Allbirds’ original Wool Runners, made from ZQ-certified merino wool and the Tree Runners, sourced from FSC certified eucalyptus trees. Both shoes utilize natural and recycled materials, such as laces made from recycled plastic bottles and insoles developed from castor bean oil. As Allbirds’ largest marketing effort to date, the campaign invites the public to meet the source of their shoes.

Included in the campaign mix are offbeat humorous films directed by Björn Rühmann of production house Smuggler featuring characters who are compelled to literally “meet their shoes” at the source. In this ScreenWork selection titled “Sheep Meeting,” we meet the Wool Runners shoes in their purest form.

“No other shoe company can say, with pride, where your shoes come from,” said Josh Fell, chief creative officer at Anomaly LA. “But Allbirds can. Because they come from nature. From trees. From sheep. From sugar. Brilliant and simple.”

Credits

Client Allbirds Agency Anomaly LA Production Smuggler Björn Rühmann, director; Benjamin Kitchens, DP. Editorial Arcade Greg Scruton, editor. Color MPC Finishing Timber Music Walker Sound Design One Thousand Birds Audio Post Lime Studios Matt Miller, mixer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Mar. 18, 2019

The 2019 Tribeca Film Festival will debut highly anticipated new and...

Monday, Mar. 18, 2019

Warner Bros. chief Kevin Tsujihara, one of the highest ranking Hollywood...

Monday, Mar. 18, 2019

Carrie Brownstein--co-star and co-creator, alongside comedian Fred Armisen...

Monday, Mar. 18, 2019

Independent creative agency Dailey has promoted Marcus Wesson from...

Monday, Mar. 18, 2019

Comedy director Zach Braff has signed with RSA Films for commercial...

Sunday, Mar. 17, 2019

"Captain Marvel" has continued to dominate the global box office in its...

Recent SPW Releases

Monday, Mar. 18, 2019

A mammoth recycling facility serves as the improbable backdrop for a...

Monday, Mar. 18, 2019

Prime Focus Technologies (PFT) today announced that it will showcase the...

Friday, Mar. 15, 2019

Supervising Sound Editors Becky Sullivan and Andrew DeCristofaro, who...

Thursday, Mar. 14, 2019

Lola Lott, charlieuniformtango principal/CEO, announced...

Thursday, Mar. 14, 2019

The LOCATION MANAGERS GUILD INTERNATIONAL (LMGI) announces the 6th Annual...

Thursday, Mar. 14, 2019

Congratulating CBS on the 10th season of NCIS: Los Angeles , DigitalFilm...

MySHOOT Profiles

MySHOOT Company Profiles

Top