Apple, Director Taika Waititi Give Voice To A Father-Daughter Relationship

By

Robert Goldrich
Thursday, Nov. 30, 2023

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Apple’s internal team MARCOM worked with director Taika Waititi of Hungry Man on this film in honor of International Day of Persons with Disabilities on December 3.

This film introduces us to a girl and her pink, furry, floppy-earned friend as they search high and low for his missing voice--before revealing a touching personal moment between a dad and his daughter.

The “Lost Voice” film underscores the value of the Personal Voice feature on Apple devices. Through this feature, people can recreate their voices which means if they lose the ability to speak--due to such conditions as Lou Gehrig’s disease, muscular dystrophy or other maladies--they can continue to be “vocal” and communicate through their iPhone, iPad or Mac (deploying another Apple feature called Live Speech), and still sound like they normally would.

The film was cast with an actual user of Personal Voice, Dr. Tristram Ingham, to narrate and play the role of the father. Dr. Ingram is a disability advocate from Wellington, New Zealand, who has facioscapulohumeral muscular dystrophy.

Waititi is a three-time Oscar nominee, winning in 2020 for his adapted screenplay for Jojo Rabbit.

Credits

Client Apple Agency Apple MARCOM Production Company Hungry Man Taika Waititi, director

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