Saturday, July 20, 2019
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Apple Puts “Bounce” In Commuter’s Step

By

Robert Goldrich
Monday, Jul. 1, 2019

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The routine, sometimes mind-numbing morning commute becomes anything but routine--and a lot of fun--in this spot titled “Bounce” for the wireless charging Apple AirPods.

Our protagonist dons his AirPods earbuds--plugging into a catchy tune--and hits the sidewalk. But instead of his feet hitting the pavement, they instead get some spring from a trampoline-like effect. Seemingly every surface he touches puts a bounce--literally--in his step, propelling him along on his commute. He bounces about in the urban setting, making for a memorable joyride, accompanied by a soundtrack titled “I Learnt Some Jazz Today” from up-and-coming producer/composer Tessellated.

Oscar Hudson of Pulse Films directed for TBWA\Media Arts Lab.

Credits

Client Apple Agency TBWA\Media Arts Lab Production Pulse Films Oscar Hudson, director.

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