The-Artery Crafts "Magical Menagerie" In Central Park For David Yurman

By

Robert Goldrich
Wednesday, Dec. 1, 2021

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Luxury jewelry brand David Yurman rolls out its 2021 holiday campaign, “Magical Menagerie,” a continuation of the company’s yearlong “My New York” theme. This holiday spot celebrates artistic creativity and the beauty of a gift while highlighting New York City’s iconic Central Park. On a winter’s night, Central Park is transformed into an enchanted landscape where snowflakes turn into jeweled treasures, and the spirit of the season breathes life and playfulness into the park’s beloved animal statues.

Created as a gift to all New Yorkers and visitors from around the globe, Central Park is the ultimate collaboration between man and nature. In what the park’s co-designer Calvert Vaux called “the center of this center” stands the Bethesda Terrace and the Angel of the Waters sculpture. These icons of Central Park are both featured in David Yurman’s holiday film, which serves as the cornerstone of the campaign’s creative expression and is produced in partnership with creative studio, The-Artery, with Lauren Indovina serving as director/designer. In 2020, the David Yurman holiday campaign video, “Star Dreaming”--also created with The-Artery--received a Telly Award for excellence in video production.

Credits

Client David Yurman Production/VFX The-Artery, New York Lauren Indovina, director/designer; Emily Branham, producer; Lorne Kwechansky, CG lighting/rendering & compositing. Joe Grundfast, CG modeling & animation; Dave Stewart, CG lead; Mike Huang, CG particles/VFX; Noemi Milan, Caskal, Houdini--particle sims & environment; Edward Grad, matte painting; Michael Elliott, editor; Colin Senner, previz/modeling; Adam Carboni, stills reference photography; Ben Chan, storyboards; Manu Gaulot, Nuke comp.; Jeff Soo, Nuke, Flame conform; Aarif Attarwala, Flame conform/compositor; John Budion, John Shafto, Flame compositors; Deborah Sullivan, exec producer; Vico Sharabani, founder/CCO. (Toolbox: Photoshop, Houdini, 3DS, Flame, Nuke, Resolve, z-brush, Redshift) Music Amber Music

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