The-Artery, Director Alon Seifert Go To School For Fiverr


Robert Goldrich
Tuesday, Jan. 25, 2022


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Directed by Alon Seifert and produced by The-Artery, this web film entitled “Don’t Go With The Flow” follows a chatty, entrepreneurial fish whose swimming school has grown exponentially after using resources from freelance service online marketplace Fiverr.

By going against the flow of mainstream growth tactics, Fiverr helped this aquatic business succeed in creating a new logo, running a digital campaign, and hiring a new chief marketing officer--even if things didn’t quite go as planned.


Client Fiverr Tal Moravkin, creative manager; Nimrod Maiman, creative team lead; Ido Sapir, motion graphic designer. Production Company The-Artery, New York Alon Seifert, director-writer; Vico Sharabani, chief creative officer; Keren Chika Gdalyhau, producer; Deborah Sulivan, exec  producer. Edit/Animation/Post The-Artery, New York Michael McCarthy, producer; Mark Grassia, editor; Dan Tomer, Flame artist; Yuval Levy, CG supervisor; Lucas Savarese, Ohad Bracha, animation; Victoria Carolina, CG lighting; Steve Picano, color grading (Toolbox: Flame, Maya, After Effects, Da Vinci, Premiere) Audio Asaf Bitton, sound designer; Daniel Lear, voiceover.


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