Aussie Agency Milk + Honey United, Cirkus Team On Clay Animation Spot For Rosemary Health

Independent Sydney-based creative agency Milk + Honey United--the two year old shop co-founded by Australian creatives Andi DiLallo and Steve Jackson--has unveiled an integrated brand campaign for Rosemary Health that departs from the healthcare marketing norm. 

Centerpiece of the campaign is a series of high-energy films featuring a lovably ramshackle animated band called “Fully Sick.”  This :90 version in clay animation from New Zealand studio Cirkus features the group banging out a catchy indie rock tune with cheeky lyrics describing the benefits of the online care provided by Rosemary Health (“Doctors without the waiting rooms/Pills without the eye-popping bills”; “Repeat prescriptions from our pharmacists/Unless you need an exorcist”), concluding with the song chorus tagline “Rosemary Feels Better.”