Badger & Winters, Director Christelle De Castro, Yessian Music Take It To The "Max" For Olay

By

Robert Goldrich
Saturday, Dec. 12, 2020

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This Olay anthem spot “Max” underscores the power of women with a call to maximize, not minimize the gender. Among those appearing in this empowering piece are actress/singer Jennifer Hudson, author/poet Amena Brown, designer Hunter McGrady, engineer Erica Joy Baker, actor/nurse Jennifer Stone, actor/women’s health advocate Busy Philipps and astrobiologist Alyssa Carson.

Christelle De Castro of Lola Production directed for agency Badger & Winters, with music from Yessian Music and sound design/audio post by Heard City.

Credits

Client Olay Agency Badger & Winters, New York Madonna Badger, founder/chief creative officer; Kristen Murphy, associate creative director, art; Matthew Scott, associate creative director, copy; Celeste Holt-Walters, head of production; Celia Ettinger, producer. Production Lola Production, bicoastal Christelle De Castro, director. Editorial Sunset Edit Cami Starkman, editor. Music/Sound Yessian Music New York Mike Dragovic, creative director, co-composer; Naren Rauch, co-composer; Marlene Bartos, exec producer; Evelyn Brown, Angelina Powers, sr. producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Sound Design/Mix Heard City, New York Evan Mangiamele, sound designer/mixer.

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