Badger & Winters, Director Christelle De Castro, Yessian Music Take It To The "Max" For Olay

By

Robert Goldrich
Saturday, Dec. 12, 2020

1829 views

Log in or register now!

This Olay anthem spot “Max” underscores the power of women with a call to maximize, not minimize the gender. Among those appearing in this empowering piece are actress/singer Jennifer Hudson, author/poet Amena Brown, designer Hunter McGrady, engineer Erica Joy Baker, actor/nurse Jennifer Stone, actor/women’s health advocate Busy Philipps and astrobiologist Alyssa Carson.

Christelle De Castro of Lola Production directed for agency Badger & Winters, with music from Yessian Music and sound design/audio post by Heard City.

Credits

Client Olay Agency Badger & Winters, New York Madonna Badger, founder/chief creative officer; Kristen Murphy, associate creative director, art; Matthew Scott, associate creative director, copy; Celeste Holt-Walters, head of production; Celia Ettinger, producer. Production Lola Production, bicoastal Christelle De Castro, director. Editorial Sunset Edit Cami Starkman, editor. Music/Sound Yessian Music New York Mike Dragovic, creative director, co-composer; Naren Rauch, co-composer; Marlene Bartos, exec producer; Evelyn Brown, Angelina Powers, sr. producer; Brian Yessian, chief creative officer; Michael Yessian, head of production. Sound Design/Mix Heard City, New York Evan Mangiamele, sound designer/mixer.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

MySHOOT Company Profiles