Monday, August 19, 2019
You are here:

Barkley Goes Trick or Treating, Shows Scary Gender Pay Gap

By

Robert Goldrich
Tuesday, Oct. 30, 2018

779 views

Log in or register now!

This Halloween, Kansas City-based creative agency Barkley illustrates in this film how unfair the gender pay gap is, using kids’ favorite currency: candy.

As demonstrated at the end of every Halloween when trick-or-treaters examine and count their loot, children are the leading experts in fairness. In  “A Scary Truth: The Wage Gap,” we see the shock and outrage of adorable young trick or treaters as they realize the girls are getting less Halloween candy then the boys.

When the trick-or-treaters show up at the Scary Truth house, they won’t be greeted by a friendly Mom in a vampire costume but instead a businessman in a suit who shamelessly gives more and better candy to the boys than to the girls. The heartbroken kids are children of Barkley employees and friends who were invited to participate in the trick-or-treating experiment without knowing its purpose.

The candy disparity illustrates the gender pay gap, where nationally women are paid an average of 80 cents on the dollar to men. For women of color, the average is far less. In Barkley’s home town of Kansas City, that gap is even wider at 79 cents on the dollar. The kids aren’t cool with the discrepancy. “We deserve that one,” declare the girls while pointing to the oversized lollipops being handed to the boys. Another girl says, “They’re both people, they should get the same amount.”

The work supports the Women’s Foundation and the American Association of University Women, which takes on the wage gap with programs like salary negotiation training with their new online salary negotiation training initiative. “Our hope is that we can play a small part in getting a generation of women the tools they need so these little girls grow up and never hear the term ‘wage gap,’” said Katy Hornaday, executive creative director of Barkley.

After the cameras stopped rolling, all children were given plenty of equal sized candy.

Dustin Schirer of Barkley Films directed this film for the Barkley agency.

Credits

Agency Barkley, Kansas City, Mo. Tim Galles, chief idea officer; Katy Hornaday, executive creative director; Matt Pruett, group creative director; Molly Griffin, Jeremy Gilberto, Jordan Breindel, Justin Smith, creatives; Howard Laubscher, VP, strategy director; Melany Esfeld, director of integrated production; Shawn Wallace, producer; Sophie Caster, associate producer. Production Barkley Films, Kansas City Dustin Schirer, director; Lauren Alexander, producer; Griffin Davis, Matthew Bilmes, Haley Hennier, Amanda Moy, cinematography; Amanda Moy, editor; Matthew Wilson, set design. Music Primary Color Music

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Monday, Aug. 19, 2019

TASTE--a directing and creative collective with bases of operation in NYC...

Sunday, Aug. 18, 2019

The R-rated comedy, left for dead by some Hollywood studios, again reached...

Sunday, Aug. 18, 2019

Rocky Bleier thought he made peace with what happened in a rice paddy in...

Saturday, Aug. 17, 2019

Richard Williams, a Canadian-British animator whose work on the bouncing...

Friday, Aug. 16, 2019

Actor Peter Fonda, the son of a Hollywood legend who became a movie star...

Friday, Aug. 16, 2019

Robin Thede knew plenty of talented African-American female comedians, but...

Recent SPW Releases

Monday, Aug. 19, 2019

After freelancing for several years, Talia Pasqua finds a new home in...

Friday, Aug. 16, 2019

Ben Berman 's debut feature, “ The Amazing Johnathan Documentary ,” will...

Wednesday, Aug. 14, 2019

To coincide with the fall Awards Season, the SHOOT® 2019/2020 10th Annual...

Friday, Aug. 16, 2019

The 3D Design + Motion Tour , an unprecedented global learning event, will...

Thursday, Aug. 15, 2019

Killer Tracks , a Universal Publishing Production Music company, has...

Wednesday, Aug. 14, 2019

The American Society of Cinematographers (ASC) is now accepting entries...

MySHOOT Profiles


Director
David Orr
Director

Director

MySHOOT Company Profiles

Top