BBDO NY, Director Marcus Tortorici Take Us To The Backyard For Macy's

By

Robert Goldrich
Friday, Sep. 25, 2020

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Fall is fashion’s time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion. 

The campaign, “Wear What You Love Anywhere,” showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one. 

Created by BBDO New York, the new series of :15 spots--directed by Marcus Tortorici of Voyager--highlights the simple moments to take advantage of dressing up in our “new normal.” Whether it’s brunch in the kitchen, working in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere. 

This :15 takes us out to the backyard for some gardening.

Credits

Client Macy’s Agency BBDO NY Eric Goldstein, VP, sr. creative director; Fred Kovey, Pebble Goh, VPs, creative directors; Jackie Meyer, creative director; Tamara Yakov, jr. art director; Emma Wren, jr. copywriter; Diane Hill, EVP, group executive producer; Melanie Cornish, sr. producer. Production Voyager Marcus Tortorici, director; Andrew Hutcheson, exec producer; Alissa Feldbau, head of production; Cameron  Boling, line producer. Editorial Friend Shop Lily Kleinman, editor; Molly Dolinger, assistant editor; Melissa Mapes, managing director/partner; Ben Suenaga, creative director/partner; Laura Shackleford, producer. Audio Post Sonic Union Michael Marinelli, mixer. Music Halo Music & Sound Peter Gannon, executive music producer.

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