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BBDO, Director Martin Granger Introduce Us To OK “Surgeon” For AT&T


Robert Goldrich
Thursday, Jan. 3, 2019


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The new AT&T network campaign from BBDO demonstrates real-life situations where just okay is not good enough.  It shows how settling for anything less than the best in critical moments can lead to some serious consequences--like in this spot, “Surgeon,” in which the doctor about to operate hardly inspires a patient’s confidence by being “just OK.”

Similarly, you can't settle for a "just OK" wireless network.

Martin Granger of Moxie Pictures directed the package of spots, including “Surgeon.”


Client AT&T Agency BBDO David Lubars, worldwide chief creative officer; Greg Hahn, chief creative officer, NY; Matt MacDonald, group executive creative director; David Povill, David Cuccinello, executive creative directors; Ben Salas, associate creative director; Steven Nass, sr. copywriter; David Rolfe, director of integrated production; Julie Collins, group executive producer; Angela Narloch, executive producer; Briana Hemphill, jr. producer. Media Agency Hearts & Science Production Moxie Pictures Martin Granger, director; Karol Zeno, exec producer; Heidi Soltesz, line producer; Jodi Fisher, staff production supervisor; Barry Peterson, DP; Ken Averill, production designer; Jane Van Dyke, production manager; Dan Woodstra, production coordinator. Casting Grande/Morris & Ross Lacy Casting Ross Lacy, casting director, L.A.; David Morris, casting director, NY. Editorial Cabin Edit Chan Hatcher, editor; Carr Schilling, exec producer; Liz Lydecker, producer. VFX The Mill Anastasia Von Rahl, exec producer; Andrew Gilson, VFX producer. Graphic Design Brand New School Jackson Rogers, producer. Graphic Design LVLY Bryce Edwards, producer. Color Company 3 Siggy Ferstl, colorist. Music Beacon Street Studios Leslie DiLullo, executive producer/creative director; Andrew Feltenstein, composer. Sound Design & Mix Lime Studios Mark Meyuhas, engineer; Susie Boyajan, producer.

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