BBDO NY, Director Marcus Tortorici Take Us To The Backyard For Macy's
By
Robert Goldrich2533 views
Fall is fashion’s time to shine, and this season Macy’s is inspiring shoppers to make the most of every moment by dressing a little extra and showing-off their personal style no matter what the occasion.
The campaign, “Wear What You Love Anywhere,” showcases the magic of putting on a great outfit or new accessory to spice up your daily routine and help make every moment a memorable one.
Created by BBDO New York, the new series of :15 spots--directed by Marcus Tortorici of Voyager--highlights the simple moments to take advantage of dressing up in our “new normal.” Whether it’s brunch in the kitchen, working in the backyard, or even a self-care day from home, it’s time to overdress and wear what you love anywhere.
This :15 takes us out to the backyard for some gardening.
Client Macy’s Agency BBDO NY Eric Goldstein, VP, sr. creative director; Fred Kovey, Pebble Goh, VPs, creative directors; Jackie Meyer, creative director; Tamara Yakov, jr. art director; Emma Wren, jr. copywriter; Diane Hill, EVP, group executive producer; Melanie Cornish, sr. producer. Production Voyager Marcus Tortorici, director; Andrew Hutcheson, exec producer; Alissa Feldbau, head of production; Cameron Boling, line producer. Editorial Friend Shop Lily Kleinman, editor; Molly Dolinger, assistant editor; Melissa Mapes, managing director/partner; Ben Suenaga, creative director/partner; Laura Shackleford, producer. Audio Post Sonic Union Michael Marinelli, mixer. Music Halo Music & Sound Peter Gannon, executive music producer.