BBDO NY, Director Raf Wathion Grow Healthy Dogs With Nutro

By

Robert Goldrich
Monday, Jan. 23, 2023

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In this spot, we see the birth of puppies via unconventional yet definitively natural means--like coming out of a cracked eggshell ala a baby chick, growing on tree branches like fruit that is then harvested, growing from the soil like a pumpkin-variety squash that splits open to reveal a cute canine.

The creative license is taken to accentuate the point that Mars Petcare’s Nutro dog food helps to grow healthy pets--as part of a campaign conceived by BBDO New York. This anthem spot was directed by Raf Wathion via production house Skunk.

Credits

Client Mars Petcare/Nutro Agency BBDO New York David Lubars, chief creative officer, worldwide; Luiz Sanches, chief creative officer, North America; Peter Kain, EVP, executive creative director; Gary du Toit, Lance Vinings, SVPs, creative directors; Bhanu Arbuaratna, associate creative director, designer; Becky Burkhard, group executive producer; James Young, head of interactive production; Katie Young, interactive group executive producer; Melanie Cornish, executive producer; Jasmine Batista, art producer; Julia Millison, sr. music producer. Production Company Skunk Raf Wathion, director; Matt Factor, exec producer; Frederik Vrancken, line producer. Production Orange Films South Africa Jon Day, producer & partner. Editorial Work Editorial Martin Leroy, editor; Victor Medina, producer. VFX Nozon Chris Mascarello, Xavier leconte, CG lead artists; Carmen Sanchez,  producer. Music Company Human Seth Fruiterman, Gareth Williams, composers; James Wells, producer.

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