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BBDO NY, Director Tom Kuntz "Do What Moves You" For Bacardi

By

Robert Goldrich
Monday, May. 14, 2018

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This spot for Bacardi from BBDO New York is uniquely told entirely from the waist down. It features an eclectic group of dancer friends meeting up for a rum-fueled night in the Caribbean. Throughout the piece, each friend dances to create a different musical sound through the movement and expression of their hips, legs, and feet. As the group comes together, their sounds mix together, forming a track by DJ trio, Major Lazer, longtime Bacardi friends and collaborators.

Directed by Tom Kuntz of MJZ, with choreography by dance legends Rich&Tone, the film features five different professional dancers from around the world--Los Angeles, Miami, Jamaica, the Dominican Republic and Mexico--bringing together different rum cultures and individuality that comes through in their dance moves. The new brand tagline is “Do What Moves You.”

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