Tuesday, May 22, 2018
You are here:

BBDO NY's Lewinsky/Anti-Bullying PSA Brings Online Vitriol Out In The Open

By

Robert Goldrich
Friday, Oct. 13, 2017

1820 views

Log in or register now!

Bullying prevention social activist Monica Lewinsky has launched a PSA which serves as a powerful exploration of bullying by recasting the issue and asking the question: “If this behavior is unacceptable in real life, why is it so normal online?” 
 
The film, created by BBDO New York, portrays people publicly acting out real online comments to illustrate that at the receiving end of every comment is a real person--a fact all too easy to forget in today’s online culture.  While the bullies and the recipients of denigrating talk are actors, those who intervene to stop the bullying are real people, which gives a life-affirming positive tone to the work.

Titled “In Real Life, the PSA was directed by Win Bates via BBDO Studios. 

Credits

Client Monica Lewinsky/Anti-Bullying Agency BBDO New York David Lubars, chief creative officer, global; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kothlar, executive creative directors; Bianca Guimaraes, associate creative director/art director; Roberto Danino, associate creative director/copywriter; David Rolfe, head of integrated production; Angela Narloch, executive producer; Rani Zarina Vaz, head of music production. Production BBDO Studios Win Bates, director; Michael Gentile, BBDO Studios lead; AJ Rowe, BBDO Studios manager; Persis Koch, exec producer. Editorial Work Editorial Adam Witten, editor; Jamie Perritt, producer. Color & Finish The Mill Fergus McCall, Corey Brown, colorists; Kyle Zemborain, 2D assist; Luis Martin, producer. Audio Post Heard City Dan Flosdorf, mixer; Gloria Pitagorsky, exec producer. Music Human Andy Bloch, composer/creative lead; James Dean Wells, exec producer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/73612/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/73612/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/73612/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/73612/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, May. 22, 2018

Despite high-profile Oscar wins for art house films like "Call Me By Your...

Tuesday, May. 22, 2018

Cannes Lions will host a two-day “Change for Good” Hackathon, to be held...

Tuesday, May. 22, 2018

Fifty years after filmmakers shut down the Cannes Film Festival, the...

Monday, May. 21, 2018

Lisa Gunning has signed with production company Imperial Woodpecker for...

Monday, May. 21, 2018

The Cannes Lions International Festival of Creativity has announced the...

Monday, May. 21, 2018

Mass Appeal, an urban culture-focused media and entertainment company, has...

Recent SPW Releases

Tuesday, May. 22, 2018

A Common Thread’s Eli Green has directed a new campaign for boutique...

Monday, May. 21, 2018

Ancient culinary secrets blend with Zen wisdom in an intriguing new food...

Monday, May. 21, 2018

The Academy of Motion Picture Arts and Sciences is pleased to announce a...

Monday, May. 21, 2018

Cannes Lions, the International Festival of Creativity, has today...

Monday, May. 21, 2018

Award-winning Supervising Sound Editor and Re-Recording Mixer Will Files...

Monday, May. 21, 2018

LumaForge announced today that Krysta Masciale will join the company as...

Top