BBH London, Directing Duo Si & Ad Prove Unstoppable In Tesco Xmas Spot

After another eventful year, Christmas is finally here. This year, just like the Great British public, BBH’s festive campaign for U.K.-based groceries and general merchandise retailer Tesco is determined to celebrate--no matter what.

Backed by a rousing soundtrack, Queen’s “Don’t stop me now,” the film celebrates the nation’s spirit of joyful defiance and determination to have a good Christmas this year no matter what happens. Whether it’s a broken down car, COVID travel restrictions, or a stubborn Elf, this Christmas...nothing’s stopping us.

Created by BBH London and directed by Si & Ad from Academy Films, this ad opens outside a Tesco store with a woman who is determined that nothing will stop her from enjoying Christmas dinner with her family, and follows her as she embarks on her journey home after being offered “a little help” from a Tesco worker.

Moving between iconic Christmas moments, Tesco depicts each scene as a triumph of celebration, despite the hurdles encountered along the way.

BBH’s insight is based on Tesco’s research showing that 86% of U.K. adults admit that nothing will stop them from having a joyful Christmas this year. Whether you are cautiously re-entering the world or diving right back in, Tesco shows that it is here to help release that much-missed Christmas joy.

In a joint statement, BBH creative directors Christine Turner and Kevin Masters shared, “After the last one, this Christmas had to be a cracker, so our campaign is a rallying cry to show we’re made of harder stuff this year, and nothing’s stopping us. And who better to show this than our scooting gran weaving her way through a joyfully defiant nation as they tackle anything thrown at them.”