Monday, November 12, 2018
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BBH NY, Director Tim Godsall Focus On "Missed Details" For PlayStation

By

Robert Goldrich
Tuesday, Sep. 4, 2018

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This PlayStation campaign from BBH New York includes three films featuring familiar video game scenes that take unexpected turns when the characters become distracted by the details of their environments, demonstrating the incredibly detailed gameplay on PS4 Pro with dynamic 4K. This “Missed Details” campaign accentuates how the PS4 Pro delivers a core “feature” that gamers care about through PlayStation’s irreverent and fun brand.

This ScreenWork selection, “Armor,” features two medieval knights who decide to strike up a conversation about armor patterns while hammering each other in a brutal sword fight.

Campaign spots--the latest in PlayStation’s ongoing “Greatness Awaits” platform--were directed by Tim Godsall of Anonymous Content.

Credits

Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Lili Bravi, designer; Ed Zazzera, head of production; Corinne Porter, content producer; Kendra Salvatore, head of strategy; Dylan Fauss, strategist. Production Anonymous Content Tim Godsall, director; Darko Suvak, DP; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production. Line Production Company OPC Editorial Mackcut Editorial Gavin Cutler, editor; Brendan Hogan, Pamela Petruski, assistant editors; Gina Pagano, exec producer. VFX/Finish The Mill Eliana Carranza Pitcher, exec producer, shoot supervisor; Bugs Russell, Michael Brown, line producers; Kristine Nordella, shoot supervisor; Nathan Kane, creative director; Corey Brown, creative director, 2D lead artist. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music/Sound Q Department. Audio Post Sound Lounge

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77600/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77600/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77600/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77600/1280x750" frameborder="0" allowfullscreen></iframe>
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