Wednesday, September 26, 2018
You are here:

BBH NY, Director Tim Godsall Focus On "Missed Details" For PlayStation

By

Robert Goldrich
Tuesday, Sep. 4, 2018

601 views

Log in or register now!

This PlayStation campaign from BBH New York includes three films featuring familiar video game scenes that take unexpected turns when the characters become distracted by the details of their environments, demonstrating the incredibly detailed gameplay on PS4 Pro with dynamic 4K. This “Missed Details” campaign accentuates how the PS4 Pro delivers a core “feature” that gamers care about through PlayStation’s irreverent and fun brand.

This ScreenWork selection, “Armor,” features two medieval knights who decide to strike up a conversation about armor patterns while hammering each other in a brutal sword fight.

Campaign spots--the latest in PlayStation’s ongoing “Greatness Awaits” platform--were directed by Tim Godsall of Anonymous Content.

Credits

Client PlayStation Agency BBH New York Gerard Caputo, chief creative officer; Jonathan Mackler, executive creative director; Scott Cooney, Diego Fonseca, creative directors; Lili Bravi, designer; Ed Zazzera, head of production; Corinne Porter, content producer; Kendra Salvatore, head of strategy; Dylan Fauss, strategist. Production Anonymous Content Tim Godsall, director; Darko Suvak, DP; Eric Stern, managing director; SueEllen Clair, exec producer; Kerry Haynie, head of production. Line Production Company OPC Editorial Mackcut Editorial Gavin Cutler, editor; Brendan Hogan, Pamela Petruski, assistant editors; Gina Pagano, exec producer. VFX/Finish The Mill Eliana Carranza Pitcher, exec producer, shoot supervisor; Bugs Russell, Michael Brown, line producers; Kristine Nordella, shoot supervisor; Nathan Kane, creative director; Corey Brown, creative director, 2D lead artist. Color Company 3 Tim Masick, colorist; Kevin Breheny, producer. Music/Sound Q Department. Audio Post Sound Lounge

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/77600/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/77600/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/77600/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/77600/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Sep. 26, 2018

Nike caused an uproar earlier this month with its ad featuring former NFL...

Tuesday, Sep. 25, 2018

The Ruth Bader Ginsburg biopic “On the Basis of Sex” (Participant Media)...

Tuesday, Sep. 25, 2018

The important thing to rock climber Alex Honnold is that the movie screen...

Tuesday, Sep. 25, 2018

At an age when other Hollywood stars are settling into retirement and...

Tuesday, Sep. 25, 2018

Production company Durable Goods has signed director David Falossi II for...

Tuesday, Sep. 25, 2018

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of...

Recent SPW Releases

Tuesday, Sep. 25, 2018

Eastman Kodak Company and Kodak Alaris announced today the availability of...

Tuesday, Sep. 25, 2018

Today, the American Film Institute (AFI) announced that the 32nd edition...

Tuesday, Sep. 25, 2018

The American Society of Cinematographers (ASC) is now taking submissions...

Tuesday, Sep. 25, 2018

Sigma today announced five new Sigma Global Vision lenses shown for the...

Monday, Sep. 25, 2017

321 the Agency announced today it was named one of 50 statewide companies...

Monday, Sep. 24, 2018

Carbon collaborated with integrated agency Golin to create a fully-...

MySHOOT Profiles

Blair Hayes
Director

Director

Director

MySHOOT Company Profiles

Top