BBH NY, Director Ulf Johansson Engage In “Armrest Battle” For FanDuel


Robert Goldrich
Thursday, Aug. 15, 2019


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To promote FanDuel’s Daily Fantasy Sports, BBH NY created the “Find More Ways To Win” campaign--the first spot of which is “Armrest Battle” directed by Ulf Johansson of Smith & Jones.

“Armrest Battle” is set on a crowded airplane, where two seat-mates are competing for the limited amount of armrest space. “I wish there were more ways to win at this,” says one passenger, while the other passenger explains how many ways there are to win with FanDuel this fantasy season.


Client FanDuel Agency BBH NY Gerard Caputo, chief creative officer; Lucas Bongioanni, Scott Cooney, Diego Fonseca, creative directors; Bruno Franchino, sr. art director; Hora Sormani, sr. copywriter; Jim LeMaitre, copywriter; Antonin Collard, sr. digital art director; Shelley Giera, producer. Production Smith & Jones Ulf Johansson, director; Andrzej Sekula, DP; Phillipa Smith, exec producer. Editorial MackCut Ian Mackenzie, Mike Leuis, editors; Cooper McLane, assistant editor; Gina Pagano, exec producer; Kaitlyn Jackson, Jimmy Hayhow, Flame artists. Color Company 3 Tim Masick, colorist; Kevin Breheny, sr. producer. Sound Design/Mix Sound Lounge Tom Jucarone, mixer/audio engineer; Lauren Mullen, producer.

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