The Best Work You May Never See: 3D Printing Company Dagoma, TBWA\Paris Launch Operation Toy Rescue

By

Robert Goldrich
Monday, Dec. 16, 2019

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Everybody loves toys. For Christmas, there’ll be several billion toys purchased. But behind the toys hides an ecological disaster. In France, for example, more than 40 million toys are thrown away every year. That’s because in most cases, they can’t be repaired in that spare parts don’t exist.

To make toys repairable, Dagoma, a European leader in 3D printing, and TBWA\Paris have launched Operation Toy Rescue.

Spare parts for toys that didn’t exist until now have been recreated as 3D printable files.

The concept is simple: After listing the most commonly lost or broken parts of the biggest selling toys in the last 40 years, a team of 3D designers modeled and recreated over a hundred spare parts with a 3D scanner.

These 3D replacement part files have been put online at Toy-Rescue.com

Anyone can go to the site, find the part they need, download it for free and print it. The spare parts can also be made in an eco-responsible way simply by using plant-based filaments.

The Toy-Rescue.com platform is collaborative. People who can’t find parts for their toy can ask for help from 3D designers who can model them.

And web visitors who don’t have a 3D printer can have printed parts sent to them thanks to the community of Dagoma “Makers.”

As outlined in this case study video, the objective of Toy Rescue is to give everyone the opportunity to repair an item, which before would only be thrown away.

Credits

Client Dagoma Waël Abou Dahr, Romain Sommerard, Aurélien Gibaud, developers. Agency TBWA\Paris Faustin Claverie, Benjamin Marchal, executive creative directors; Swann Richard, Francois Claux, copywriters/art directors; Nicolas Duval, motion design editor; Pauline Huet, assistant art director. TBWA\Else YHounes Chekouh, 3D supervisor; Clement Choblet, David Locard, 3D designers; Lea Gosselin, producer; Lucile Waechter, assistant producer; Coraline Benetti, camera operator; Thomas Jacquet, musical art director; Fabrice Pouvreau, musical producer; Baptiste Thiry, composer. Dan Paris Nicolas Barres, sr. digital art director; Guilhem Vacher, digital production director; Juliette Gonzales, digital project manager; Kimberley Aubert, digital art director; Sidney Bourgalle, Kamal Zitouni, developers.

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