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The Best Work You May Never See: Aardman, krow Welcome The Spring Season For DFS


Robert Goldrich
Tuesday, Mar. 19, 2019


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This spot--produced by Bristol, UK-based animation studio Aardman for agency krow communications in London breaks a campaign for DFS sofas slated to run across the U.K. and Ireland for the next 13 weeks.

The commercial, “Welcome in Spring,” continues the series of DFS ads to feature Aardman-designed characters. The piece celebrates the feeling of renewal provided by the first day of spring while emphasizing the comfort provided by DFS sofas.

It shows an entire street burst into life as spring arrives, with the choreographed, musical-style action triggered by a dust sheet being whipped off a DFS Spring Collection sofa that’s in the middle of a newly decorated room. 

In time with the music, Georgie Fame’s “Let the Sunshine In,” the action spreads down the entire street as windows are flung open and spring is welcomed in. The film ends with the line “Making everyday more comfortable.”

Magdalena Osinska of Aardman directed “Welcome in Spring.”


Client DFS Agency krow communications, London Jo Jephcott, art director; Gemma Galvin, copywriter; Darryl George, Jon Mitchell, creative directors; Emma Rookledge, producer. Production Aardman Magdalena Osinska, director; Nick Miller, producer; Dan Hembery, Dan Pask, editors; Simon Jacobs, DP. Sound Design Aardman and Jungle Studios Music Research Theodore Music

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