The Best Work You May Never See: adam&eveDDB, Director Tom Kuntz Put Turtle In Motion For Avanti West Coast

By

Robert Goldrich
Thursday, Aug. 26, 2021

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The effortless, enjoyable experience of rail travel is brought to life in a campaign for U.K. train operator Avanti West Coast created by adam&eveDDB in London--and starring a rollerblading turtle.

“Feel Good Travel” follows the joyous journey of a turtle who skillfully ducks and dives through the streets of London on its rollerblades, avoiding the tedium of traffic jams and roadworks and effortlessly escaping to the countryside--much to the surprise of a horse and some sheep.

The idea is to remind people that travel is about so much more than the destination, and evoke the unmatchable sensation that a super speedy Avanti West Coast train journey gives us.

Directed by Tom Kuntz of MJZ, the :60 was shot by DP Justin Brown, with visual effects from Untold Studios.

Kate Squires, marketing director, Avanti West Coast said, “We really want to inject a feel good vibe when people think about traveling with us. That’s the purpose of this campaign.

Credits

Client Avanti West Coast Agency adam&eveDDB, London Richard Brim, chief creative officer; Christian Sewell, Andy McAnaney, creative directors; Simone Warme, Jeppe Vidstrup, creatives; Michael MacMillan, Kate Taylor, Jaki-Jo Hannan, Adaeze Ndakoji, Michael McCarthy, Carrie Moores, producers. Production MJZ Tom Kuntz, director; Justin Brown, DP; Sophie Brooks, producer. Editorial Whitehouse Russell Icke, editor; Annabel Bennett, producer. Post/VFX Untold Studios, London Tom Igglesden, exec producer; George Reid, producer; Ben Cronin, creative director; Tom Raynor, VFX supervisor; Suvi Jokiniemi, lead animator. (Toolbox: Maya, Houdini, Nuke, Flame) Color Grade Company 3 Stefan Sonnenfeld, colorist. Music Supervision Harley Beckman Hawksley @ Theodore; Daniel McLaren, music researcher. Soundtrack “Badala Zamanda” composed by Joel Hannier & Zohra Aissouai Audio 750mph Sam Ashwell, sound design/mix; Jessica Ringshall, producer. Design King Henry Paul Knowles, Matt Bryce, designers.

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