Wednesday, November 22, 2017
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The Best Work You May Never See: Ari Merkin, Director Jared Knecht Team On "I Got This" For Face the Music

By

Robert Goldrich
Monday, Oct. 2, 2017

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Agency creative Ari Merkin teamed with director Jared Knecht of m ss ng p eces and songwriter Richie Supa on this music video for Face the Music, a non-profit organization that provides scholarships for addicts and uses the power of music to help people recognize and conquer addiction. The clip is sponsored by Recovery Unplugged, a treatment center with various detox, residential and inpatient facilities in Austin, Fort Lauderdale and DC.

Driven by the song, this video shows different addicts in denial, insisting they’re in control of the situation with the song mantra “I got this.” Supa’s song is one of many original pieces of music he’s crafted for musical therapy jam sessions to help clients in recovery.

Credits

Client Face the Music/Recovery Unplugged  Agency Ari Merkin Ari Merkin, copywriter/art director; Clair Grupp, executive producer; Dan Seliger, digital strategist. Production m ss ng p eces Jared Knecht, director. Editorial Exile Matt Murphy, editor; Stephania Dulowski, assistant editor; Evyn Bruce, sr. producer; Lauren Pullano, producer. Music Original Song: “I got this” by Richie Supa from the Enemy album  Music Elias Eric Ronick, creative director; Matt Phenix, head of production; Luke Atencio, additional arrangement. Color Company 3 Kath Raisch, colorist.

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