The Best Work You May Never See: BETC, Director Martin Werner, Bouygues Telecom Introduce Us To "Max & Romain"


Robert Goldrich
Monday, Jan. 27, 2020


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Bouygues Telecom’s latest film, Max & Romain from agency BETC Paris, retraces the story of two childhood friends. Separated by life’s changes and the passing of time, they regain contact by using lantern torch signals just as they did as kids. Directed by Martin Werner via production house Henry, the film echoes Bouygues Telecom’s latest successful campaigns, using sensitive stories of interpersonal relationships accompanied by cult soundtracks (here, a cover of “I’m gonna be” by The Proclaimers).

The long format piece--part of the Bouygues Telecom campaign under the BETC-devised “We Are Made to be Together” signature--will air on television, online and in cinemas.


Client Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; Olivier Aumard, creative director; Charles-Henry Joyaut, copywriter; Sebastien Lafaye, art director; Christophe Caurret, director of music creation; Sebastien Lintingre, creative producer. Production House Henry, Paris Martin Werner, director; Jean Ozannat, producer. Sound Production General POP

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