The Best Work You May Never See: Biscuit's James Rouse Directs Therapy Sessions For ManyPets, Uncommon


Robert Goldrich
Tuesday, Jul. 12, 2022


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London-based Uncommon has created a series of films directed by James Rouse through Biscuit Filmworks for client ManyPets, the cat and dog insurance brand. The “Insure your happiness” campaign films plays on the narrative that pets make everything better.

The story centers on a pet owner who appears to be at a therapy session. We focus on our patient with tears in her eyes, reclined back on a brown leather therapist sofa.

As the film continues, it becomes clear her headspace has changed and she is able to see her previous problems from a different, clearer perspective. She credits the therapist for invaluable help and support. At that moment, the camera cuts to reveal the therapist--her pet. In the series, we see nine different pets, each with their own unique personality, looking back at her from the opposite chair, to show just how much of an impact and care our pets can give us. In this spot, our therapist is Snoopy.


Client ManyPets Creative Uncommon Production Company Biscuit Filmworks James Rouse, director; Rupert Reynolds-MacLean, exec producer; Benji Howell, producer; Jim Joliffe, DP. Postproduction Untold Studios Tomek Zietkiewicz, exec producer; Simon Downie, producer; Ben Cronin, creative director; Christian Baker, VFX lead; Rebecca Clay, VFX shoot supervision; Fabrizio Ghiso, VFX artist; Julien Alary, color. Audio Post Factory Jon Clarke, sound design & mix; Ciara Wakley, Sadie Poole, audio producers.


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