Thursday, January 17, 2019
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The Best Work You May Never See: Blink's Pedro Martin-Calero Directs "Getaway" For Trainline, BBH London

By

Robert Goldrich
Tuesday, Jan. 16, 2018

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Conceived by a team at BBH London, this spot for Europe’s independent train and coach platform Trainline puts us in a high-stakes chase action thriller as we see one spy in hot pursuit of another. For a moment, it appears the villain has gotten away, jumping onto a train.

But coming to the rescue is a helpful traveler with the “wonderfully predictable” Trainline app which gives the film’s hero real time train times and platform information which will help her locate the elusive bad guy.

Filmed in Kiev Central Station, the ad debuts on TV and in cinemas across the U.K. this month during screenings of the aptly named Hollywood film The Commuter.

Titled “Getaway,” the spot was directed by Pedro Martin-Calero of production house Blink.

Hamish Pinnell, BBH creative director, said: “ “Am I going to make it?”, “what platform?”, “where’s my ticket?”. Everyone has had one of these thoughts when running late to catch a train. To encapsulate that feeling, BBH staged the most intense, dramatic train-related scene possible--a classic spy chase. But, the tension is no match for the Trainline app, which swiftly and predictably disposes of the drama and provides a one stop shop for travel information.”

Credits

Client Trainline Agency BBH London Hamish Pinnell, creative director; Fred Rodwell, Andy Parsons, sr. creatives; Victoria Keenan, producer. Production Blink Pedro Martin-Calero, director; Paul Weston, exec producer; Corin Taylor, producer; Beatrice Warren, production manager; Sebastian Blenkov, DP; Dennis Sonin, 1st AD. Postproduction MPC Amy Richardson, postproduction producer; Sacha Szwarc, editor; Iain Murray, VFX; George K, colorist. Sound Design String and Tins Will Cohen, sound designer. Music String and Tins 

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560x349

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