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The Best Work You May Never See: BMW's "Harmony" Spec Spot Directed By Ed Han

By

Robert Goldrich
Thursday, Jun. 2, 2016

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Ed Han directed this BMW spec spot titled “Harmony” that was produced by CinemaStreet Pictures. Han is no stranger to the automotive arena, having working on Lexus when he was CD at Walton Isaacson, directing spots for the brand while there.

Han and CinemaStreet, with whom he’s collaborated on work for iRobot and Roomba, wanted to build on both his automotive and VFX experience with a piece that would have been impossible to do through live action. “We knew that CG was the only way to pull off the ambitious concept, but we also recognized that the success would hinge on the level of execution,” said Han. “Fortunately, the team at dPost was willing to take on the challenge.
 
“Great CG work is all about that final three percent,” continued Han. “All those fussy little details are important to create the realism and believability. You really have to dirty up what the computer gives you, otherwise it’s too sterile.
 
Music was the other key element to the concept, he noted: “Singing Serpent delivered a killer track that really set the tone and pushed the piece to a higher level. It was a completely unexpected direction, but I appreciated it that they took my brief and dug further into what the idea needed.”

Credits

Client BMW (spec spot) Production CinemaStreet Pictures Ed Han, director; Dana Offenbach, producer. Editorial/VFX/Graphics dPost Andy Donovan, exec producer; Bill Cousins, creative director; Sam Tato, 3D artist; Peter Arcara, 3D effects artist; Ben Barnhardt, compositor/colorist. Music Singing Serpent Loren Parkins, music supervisor.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/67162/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/67162/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/67162/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/67162/1280x750" frameborder="0" allowfullscreen></iframe>
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