Sunday, October 22, 2017
You are here:

The Best Work You May Never See: BMW's "Harmony" Spec Spot Directed By Ed Han

By

Robert Goldrich
Thursday, Jun. 2, 2016

2113 views

Log in or register now!

Ed Han directed this BMW spec spot titled “Harmony” that was produced by CinemaStreet Pictures. Han is no stranger to the automotive arena, having working on Lexus when he was CD at Walton Isaacson, directing spots for the brand while there.

Han and CinemaStreet, with whom he’s collaborated on work for iRobot and Roomba, wanted to build on both his automotive and VFX experience with a piece that would have been impossible to do through live action. “We knew that CG was the only way to pull off the ambitious concept, but we also recognized that the success would hinge on the level of execution,” said Han. “Fortunately, the team at dPost was willing to take on the challenge.
 
“Great CG work is all about that final three percent,” continued Han. “All those fussy little details are important to create the realism and believability. You really have to dirty up what the computer gives you, otherwise it’s too sterile.
 
Music was the other key element to the concept, he noted: “Singing Serpent delivered a killer track that really set the tone and pushed the piece to a higher level. It was a completely unexpected direction, but I appreciated it that they took my brief and dug further into what the idea needed.”

Credits

Client BMW (spec spot) Production CinemaStreet Pictures Ed Han, director; Dana Offenbach, producer. Editorial/VFX/Graphics dPost Andy Donovan, exec producer; Bill Cousins, creative director; Sam Tato, 3D artist; Peter Arcara, 3D effects artist; Ben Barnhardt, compositor/colorist. Music Singing Serpent Loren Parkins, music supervisor.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/67162/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/67162/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/67162/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/67162/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Saturday, Oct. 21, 2017

The American Film Institute (AFI) announced the three Centerpiece Galas...

Friday, Oct. 20, 2017

The Television Academy has voted to begin disciplinary proceedings against...

Friday, Oct. 20, 2017

Production company UNHEARD/OF has signed Chris Volckmann and Aaron Brown...

Friday, Oct. 20, 2017

DP Eric Robbins has joined Innovative Artists for representation in...

Friday, Oct. 20, 2017

Superman and Batman were born, like brothers, in 1938 and 1939,...

Thursday, Oct. 19, 2017

The American Film Institute (AFI) announced that Academy Award®-nominated...

Recent SPW Releases

Friday, Oct. 20, 2017

To introduce their newest offering, Zing, maker of StikBot brand stop...

Thursday, Oct. 19, 2017

The Independent Filmmaker Project (IFP), the nation’s premier member...

Thursday, Oct. 19, 2017

Kerry Brougher, Director of the Academy Museum of Motion Pictures,...

Thursday, Oct. 19, 2017

Romain Quirot ’s short film, The Last Journey of the Enigmatic Paul W.R...

Thursday, Oct. 19, 2017

Cutters Studios Detroit ( http://www.cuttersstudios.com ) is very proud to...

Thursday, Oct. 19, 2017

The Meet the Press Film Festival in Collaboration with the American Film...

Top