The Best Work You May Never See: Boston Pizza, john st. Offer Refresher Course On Patio Dining
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Robert Goldrich2637 views
Canadians have been faced with some of the longest pandemic lockdowns and restrictions. As restaurant and bar patios reopen, many Canadians may have forgotten how to “patio” and may need a refresher course on simple etiquette in that dining venue. Boston Pizza, the restaurant brand with the most patios in Canada, is here to help via this tongue-in-cheek campaign from Toronto agency john st. that retrains customers on things they’ve forgotten. The centerpiece of the campaign is a 72-page manual featuring articles and infographics on such things as protecting your beer from patio wasps, ordering from a real human server, and pulling apart coasters.
There’s even a phone-in hotline and this TV commercial/online video.
“The Boston Pizza Patio Retraining Video” was directed by Ben & Dave via production house Partners Film.
Client Boston Pizza Canada Agency john st. Cher Campbell, chief creative officer; Cam Boyd, creative director; Gabrielle Soucy-Girard, associate creative director; Carol Hung, graphic designer; Michelle Orlandi, art director; Tim Morrison, Beatrice Rea, copywriters; Daavi Wong Wolfson, strategist; Raquel Rose, producer. Production Company Partners Film Ben & Dave, directors; Aerin Barnes, exec producer; Amalie Bruun, line producer. Editorial Saints Cam Lasovitch, editor; Mackenzie Godwin, producer. Online Darling. Audio Eggplant