Tuesday, August 20, 2019
You are here:

The Best Work You May Never See; Côme Ferré Directs World of Tanks’ “Parking Lot” For Paris Agency Romance

By

Robert Goldrich
Tuesday, Jan. 9, 2018

1490 views

Log in or register now!

There’s only one place to own a tank--in the video game World of Tanks. Owning a tank in real life isn’t much fun and a most inconvenient proposition. It’s tough to grocery shop in, it won’t fit in a car wash--and in this spot, just getting into a parking lot is fraught with problems.

Côme Ferré of Paris production house Wanda directed “Parking Lot” for ad agency Romance in Paris. This ad shows a guy trying to enter a parking lot with his tank--yielding frustratingly comedic results.

In another spot, also directed by Ferré, we see the high cost of filling up a tank’s gas tank. 

The campaign is part of a new creative push for World of Tanks, the flagship game of Wargaming, the online game developer and publisher in the free-to-play market. Romance is Wargaming’s agency for pan-European communication. These commercials are being show in the U.K., France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey.

 

Credits

Client Wargaming/World of Tanks Agency Romance, Paris Alexander Hervé, creative director; Victor Chevalier, copywriter; Sébastien Mertens, art director; Sophie Megrous, Valerie Raguenel, producers; Christophe Lichtenstein, Romain Roux, Stéphanie Leray, Niclas Andrieux, agency team. Production Wanda Côme Ferré, director; Claude Fayolle, DP. Audio THE

Genre: 
Category of ScreenWork: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/74723/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/74723/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/74723/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/74723/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Aug. 20, 2019

Marla Ulrich has joined BBDO Atlanta as head of production. Ulrich will...

Monday, Aug. 19, 2019

Washington Square Films has signed director Anson Fogel for U.S...

Monday, Aug. 19, 2019

The Writers Guild of America filed claims Monday in federal court alleging...

Monday, Aug. 19, 2019

Bicoastal production partner m ss ng p eces has added director TJ O’Grady-...

Monday, Aug. 19, 2019

TASTE --a directing and creative collective with bases of operation in NYC...

Sunday, Aug. 18, 2019

The R-rated comedy, left for dead by some Hollywood studios, again reached...

Recent SPW Releases

Monday, Aug. 19, 2019

A little more than three years into her professional career, Francesca...

Monday, Aug. 19, 2019

Whitehouse Post has enhanced its roster with the addition of award-winning...

Monday, Aug. 19, 2019

After freelancing for several years, Talia Pasqua finds a new home in...

Friday, Aug. 16, 2019

Ben Berman 's debut feature, “ The Amazing Johnathan Documentary ,” will...

Wednesday, Aug. 14, 2019

To coincide with the fall Awards Season, the SHOOT® 2019/2020 10th Annual...

Friday, Aug. 16, 2019

The 3D Design + Motion Tour , an unprecedented global learning event, will...

MySHOOT Profiles

Blair Hayes
Director

Director

Cinematographer

MySHOOT Company Profiles

Top