The Best Work You May Never See; Côme Ferré Directs World of Tanks’ “Parking Lot” For Paris Agency Romance
There’s only one place to own a tank--in the video game World of Tanks. Owning a tank in real life isn’t much fun and a most inconvenient proposition. It’s tough to grocery shop in, it won’t fit in a car wash--and in this spot, just getting into a parking lot is fraught with problems.
Côme Ferré of Paris production house Wanda directed “Parking Lot” for ad agency Romance in Paris. This ad shows a guy trying to enter a parking lot with his tank--yielding frustratingly comedic results.
In another spot, also directed by Ferré, we see the high cost of filling up a tank’s gas tank.
The campaign is part of a new creative push for World of Tanks, the flagship game of Wargaming, the online game developer and publisher in the free-to-play market. Romance is Wargaming’s agency for pan-European communication. These commercials are being show in the U.K., France, Norway, Sweden, Denmark, Germany, the Czech Republic, Hungary, Romania and Turkey.
Client Wargaming/World of Tanks Agency Romance, Paris Alexander Hervé, creative director; Victor Chevalier, copywriter; Sébastien Mertens, art director; Sophie Megrous, Valerie Raguenel, producers; Christophe Lichtenstein, Romain Roux, Stéphanie Leray, Niclas Andrieux, agency team. Production Wanda Côme Ferré, director; Claude Fayolle, DP. Audio THE
Recent SHOOT News Stories
Recent SPW Releases
Cutters Studios is very proud to announce the addition of internationally...
Now in its fourth season, the Showtime drama The Affair has won the...
Full-service creative agency hi5.agency grows stronger with the addition...
Filmmakers Ryan and Alec Balas have launched a first-of-its-kind showcase...
SIGGRAPH 2018, the world’s leading annual interdisciplinary educational...