The Best Work You May Never See: California Lottery's "Spin Me"

By

Robert Goldrich

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Aaron Ruell of Biscuit Filmworks directed this spot in which everyday people rock out to a modern version of the 1980’s pop hit, singing “you spin me right round.”

The lyrics tie into Wheel of Fortune Scratchers, the new California Lotto game in which players spin their way to victory.

Agency is David & Goliath.

Credits

Client California Lottery/Wheel of Fortune Scratchers Agency David & Goliath David Angelo, chairman/chief creative officer; Greg Buri, associate creative director/copywriter;Basil Cowieson, associate creative director/art director; Karen Jean, sr. broadcast producer. Production Biscuit Filmworks Aaron Ruell, director; Shawn Lacy, managing director; Holly Vega, exec producer; Rachel Glaub, head of production; Tracy Broaddus, producer; Damian Acevedo, DP; Laura Fox, production designer. Editorial Spinach Damion Clayton, editor (courtesy of Rock Paper Scissors); Jonathan Carpio, post producer. Post/VFX Framestore Bethan Thomas, head of production, integrated advertising; Mary Nockles, producer, integrated advertising. Music & Sound Search Party Music Eric David Johnson, exec producer.

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