Thursday, April 25, 2019
You are here:

The Best Work You May Never See: Christoffer Borggren Directs Mental Health PSA For Sweden's Mind Association

By

Robert Goldrich
Monday, Mar. 11, 2019

644 views

Log in or register now!

Christoffer Borggren directed this student film which serves as a PSA for Mind (originally founded as the Swedish Association for Mental Health).

As part of his education at the Salzburg University of Applied Sciences, Borggren, backed by a crew of mainly university students, wrote, directed, and exec produced this piece which bucks the norm of mental health advertising, especially in Sweden, where those who are ill are depicted as overtly sad and are the target group. In reality, many with mental health issues have become expert in hiding their struggles and pain in public.

Titled “Fragile,” this PSA portrays a person with mental illness by focusing on the fact that it is invisible. In this case, the disguise is his pursuit of boxing. Borggren reached out to Mind, sending the nonprofit organization a treatment which outlined his concept and vision for the project. Mind was receptive to the pitch. Borggren started doing interviews to learn more about the topic and with the help of Mind’s research came up with the finished concept. Borggren donated the PSA to Mind and it is gaining exposure worldwide. Mind continues its work to educate the public as well as politicians about how we together can reduce the number of suicides in society.

Credits

Client Mind Creative Christoffer Borggren, writer. Production Christoffer Borggren, director/writer/executive producer; Jakob Neuhauser, DP, executive producer; Saskia Eder, executive producer/producer; Nickolaus Seidlberger, production supervisor; Simone Kaltenbrunner, assistant director; Julie Ladina, 1st AC; Anna Hadaier, 2nd AC; Julia Wohlgemuth, set design. Postproduction Christoffer Borggren, Jakob Neuhauser, editors. Music Philipp Mair, Michael-Alexander Brandstetter. Sound Design Bernd Siebenhofer. Postproduction/Color CBBB.Berlin. Cast Dimitri Abold, Baumbauer actors; Andre James, voiceover.

Upload File | MUST BE MP4 FORMAT
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Thursday, Apr. 25, 2019

MJZ’s Juan Cabral--an accomplished commercialmaker as reflected in such...

Thursday, Apr. 25, 2019

Cannes Lions has introduced Creative Brand of the Year, a special award to...

Thursday, Apr. 25, 2019

Design-driven production company Sarofsky has added the husband-and-wife...

Thursday, Apr. 25, 2019

Multidisciplinary studio Golden LA has signed Paris-based director Mustafa...

Wednesday, Apr. 24, 2019

The 18th Tribeca Film Festival moved uptown on Wednesday for an opening...

Wednesday, Apr. 24, 2019

Facebook said it expects a fine of up to $5 billion from the Federal Trade...

Recent SPW Releases

Wednesday, Apr. 24, 2019

World-renowned Filmmaker Henry Corra of Corra Films, best known for his...

Wednesday, Apr. 24, 2019

Continuing its growth and its investments into excellence, design-driven...

Wednesday, Apr. 24, 2019

3Beep , the boutique script writing and audio studio, has named Dominic...

Wednesday, Apr. 24, 2019

charlieuniformtango has just completed a video announcing Director/...

Wednesday, Apr. 24, 2019

Sound Lounge partner and mixer Tom Jucarone is currently short-listed in...

Wednesday, Apr. 24, 2019

Howard Bowler, the Founder/President of Green Point Creative , the...

MySHOOT Profiles


Director
Award Winning Writer-Director with International Experience
Director, Writer

Director, Editor

Director

MySHOOT Company Profiles

Top