The Best Work You May Never See: Copper Mountain's "I! Miss You" From Agency TDA_Boulder


Robert Goldrich
Tuesday, Dec. 18, 2018


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After capital investments this year in both on-mountain attractions (new summer rides, winter chairlifts) and off- (new retail area and restaurants), POWDR Corp., owner of Copper Mountain, Frisco, Colo., wanted those improvements known. So from this sprung a campaign, agency TDA_Boulder's first work for the new client touting the fun and recreation available at Copper Mountain.

In this TV :30 titled “I! Miss You,” a video game avatar sheds a tear for his former teen gamer, Brad. The lad now prefers real snowboarding to joy-stick combat, leaving his avatar warrior playmate alone in full lament mode.  

The :30 is airing on broadcast TV in Colorado, and on Outside TV and on the Tout network where its reach includes Colorado and some of the Midwest (Chicago to Austin).

Ben Perry of L.A. production house Hobnob directed “I! Miss You.”


Client Copper Mountain, Frisco, Colo. Agency TDA_Boulder, Boulder, Colo. Jonathan Schoenberg, executive creative director; Alex Rice, Jeremy Seibold, creative directors; Ande Eich, Zach Minard, art directors; Zola Owsley, copywriter; Sarah Sweeney, producer. Production Hobnob, Los Angeles Ben Perry, director; Dennis Di Salvo, Jonathon Ker, exec producers; Chris Crawford, line producer. Animation MakeFX, Kailua Kona, Hawaii Rusty Ippolito, animator; Daniele Auber, concept design. Editorial Cosmo Street, Santa Monica, Calif. John Bradley, editor; Shinya Saito, conform. Color Apache, Santa Monica Steve Rodriguez, colorist. Sound Thunk, Santa Monica Music APM Music, Hollywood. Motion Capture House of Moves, El Segundo, Calif.

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