The Best Work You May Never See: Czar Amsterdam's Michael Middelkoop Directs Joya Mooi's "Bitter Parts" Music Video


Robert Goldrich
Tuesday, Jul. 7, 2020


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Michael Middelkoop of production company Czar Amsterdam directed this “Bitter Parts” music video for rising artist Joya Mooi.

The song “Bitter Parts” is about coming to terms with the less pleasant parts of yourself and plays with denial of this.

Explaining his approach to the concept, Middelkoop shared, “I wanted to explore the song’s themes by creating this infinite, unavoidable reflection of Joya.  An all-seeing eye in an all-seeing room, that puts all beautiful and bitter parts on full display.”


Artist Joya Mooi Production Czar Amsterdam Michael Middelkoop, director; Willem Bos, exec producer; Jesse te Buck, producer; Klaas Wijnberg, art director; Martijn Melis, DP; Julieta Piacenza, styling; Marsha Calori, makeup; Merel van Lith, production assistant. Editorial Michael Middelkoop, editor. Color Grading Martijn Melis

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