Tuesday, September 25, 2018
You are here:

The Best Work You May Never See: Dhelet Y&R Takes "The Inevitable Bite" For Red Cross Argentina

By

Robert Goldrich
Friday, Jun. 8, 2018

897 views

Log in or register now!

Domestic accidents that require first aid to save a life sometimes seem far away. People think that death can only happen in serious and big accidents and that only doctors or specialists have the power to do something about it. Correcting this misnomer is this PSA for Red Cross Argentina from agency Dhelet Y&R

Every year Red Cross puts this subject on their social agenda to create awareness about the importance of knowing first aid by showing relatable and everyday situations that show how one can help without being a doctor or a specialist. In this slice of life PSA for Red Cross Argentina from Buenos Aires ad agency Dhelet Y&R, a family is at the dinner table. A man seated at the table is about to eat a piece of meat. He proceeds to tell us what will happen once he puts it in his mouth, warning us that he will choke and eventually be unable to breathe.

Yet even with his warning, a supered message notes that the others at the table won’t know what to do. The mono-monikered Wacho of production house Pantera & Co. directed this public service spot titled “The Inevitable Bite”

Credits

Client Red Cross Argentina Agency Dhelet Y&R Martin Nino Goldberg, chief creative officer; Nicolas Montanaro, copywriter; Micaela Vergez, creative/editor; Marcelo Fontao, producer. Production Pantera &  Co. Wacho, director; Manuel Aguer, Malena Kremenchuzky, producer; Pablo Bernst, DP; Lucia Lalor, art director. Editorial Manuel Salmon, editor. Audio Nicolas Tebual, sound mixer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76644/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76644/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76644/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76644/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Tuesday, Sep. 25, 2018

Production company Durable Goods has signed director David Falossi II for...

Tuesday, Sep. 25, 2018

Saatchi & Saatchi London has hired Guillermo Vega, the former ECD of...

Tuesday, Sep. 25, 2018

Production house m ss ng p eces has brought L.A.-based comedy directing...

Monday, Sep. 24, 2018

Robert Greenblatt, who has run NBC's entertainment division for nearly...

Monday, Sep. 24, 2018

Production company Superprime has added filmmaker Yorgos Lanthimos to its...

Monday, Sep. 24, 2018

After spearheading an epic, 18-hour documentary on the Vietnam War,...

Recent SPW Releases

Tuesday, Sep. 25, 2018

Today, the American Film Institute (AFI) announced that the 32nd edition...

Tuesday, Sep. 25, 2018

The American Society of Cinematographers (ASC) is now taking submissions...

Tuesday, Sep. 25, 2018

Sigma today announced five new Sigma Global Vision lenses shown for the...

Monday, Sep. 25, 2017

321 the Agency announced today it was named one of 50 statewide companies...

Monday, Sep. 24, 2018

Carbon collaborated with integrated agency Golin to create a fully-...

Monday, Sep. 24, 2018

Canvas.Malibu, in association with The Little Beach House is pleased to...

MySHOOT Profiles


Visual Effects and Animation

Producer

MySHOOT Company Profiles

Top