Wednesday, January 23, 2019
You are here:

The Best Work You May Never See: Dhelet Y&R Takes "The Inevitable Bite" For Red Cross Argentina

By

Robert Goldrich
Friday, Jun. 8, 2018

1160 views

Log in or register now!

Domestic accidents that require first aid to save a life sometimes seem far away. People think that death can only happen in serious and big accidents and that only doctors or specialists have the power to do something about it. Correcting this misnomer is this PSA for Red Cross Argentina from agency Dhelet Y&R

Every year Red Cross puts this subject on their social agenda to create awareness about the importance of knowing first aid by showing relatable and everyday situations that show how one can help without being a doctor or a specialist. In this slice of life PSA for Red Cross Argentina from Buenos Aires ad agency Dhelet Y&R, a family is at the dinner table. A man seated at the table is about to eat a piece of meat. He proceeds to tell us what will happen once he puts it in his mouth, warning us that he will choke and eventually be unable to breathe.

Yet even with his warning, a supered message notes that the others at the table won’t know what to do. The mono-monikered Wacho of production house Pantera & Co. directed this public service spot titled “The Inevitable Bite”

Credits

Client Red Cross Argentina Agency Dhelet Y&R Martin Nino Goldberg, chief creative officer; Nicolas Montanaro, copywriter; Micaela Vergez, creative/editor; Marcelo Fontao, producer. Production Pantera &  Co. Wacho, director; Manuel Aguer, Malena Kremenchuzky, producer; Pablo Bernst, DP; Lucia Lalor, art director. Editorial Manuel Salmon, editor. Audio Nicolas Tebual, sound mixer.

Category of ScreenWork: 
Media Type: 

560x349

<iframe width="560" height="349" src="https://www.shootonline.com/embed/76644/560x349" frameborder="0" allowfullscreen></iframe>
 

640x390

<iframe width="640" height="390" src="https://www.shootonline.com/embed/76644/640x390" frameborder="0" allowfullscreen></iframe>
 

853x510

<iframe width="853" height="510" src="https://www.shootonline.com/embed/76644/853x510" frameborder="0" allowfullscreen></iframe>
 

1280x750

<iframe width="1280" height="750" src="https://www.shootonline.com/embed/76644/1280x750" frameborder="0" allowfullscreen></iframe>
Log in or register now!
Log in or register now!

Recent SHOOT News Stories

Wednesday, Jan. 23, 2019

When Alan Alda receives his life achievement award from the Screen Actors...

Tuesday, Jan. 22, 2019

Spike Lee watched the Oscar nominations Tuesday morning on television from...

Tuesday, Jan. 22, 2019

Tool of North America has added live-action directors Rudi Schwab and...

Tuesday, Jan. 22, 2019

Three independent agency groups--Unlimited Group (U.K.), Serviceplan Group...

Tuesday, Jan. 22, 2019

The rollercoaster of the 2019 awards season continued Tuesday with a batch...

Tuesday, Jan. 22, 2019

Oscar voters on Tuesday showered Alfonso Cuaron's "Roma" and Yorgos...

Recent SPW Releases

Wednesday, Jan. 23, 2019

The trend toward in-housing will continue but at a global level looks less...

Wednesday, Jan. 23, 2019

The number of esports viewers is predicted to exceed 380 million this year...

Tuesday, Jan. 22, 2019

Renowned throughout the entertainment industry for “Empowering Independent...

Tuesday, Jan. 22, 2019

French advertising agencies captured two of six Best of Show (Grand Prix)...

Tuesday, Jan. 22, 2019

Audio Story-Tellers Temp Love have provided the original music and audio...

Tuesday, Jan. 22, 2019

Actor-comedian and Oscar ® –nominated writer Kumail Nanjiani and actress–...

MySHOOT Profiles


Director, Editor
Rich Michell
Cinematographer, Director
John Komnenich
Director, Editor

MySHOOT Company Profiles

Top